Course
Course 7.5 credits • IMSB20
In this course, expressions of modern advertising in different media are studied, using theories derived from semiotics, rhetoric and image analysis.
Advertising is defined as a form of communication. Its intermedial dimensions are analysed in relation to, for example, music videos or other means of popular culture. Questions concerning, for instance, branding, gender and/or globalisation are treated in relation to visual, verbal or sounding/musical means of advertising. Here, the main emphasis is put on an intermedial analysis of concrete examples of advertising in newspapers, television, Internet, but also buzz marketing and brand hacking will be discussed. Focus is set on analysing but also creating different forms of advertising in the 20th and 21st centuries, as a manifestation of modern popular culture.
This course is also included in IMSA22, Intermedia Studies: Level 2
Study period:
autumn semester 2024
Type of studies:
part time, 75 %,
evening
Study period:
2024-09-11 – 2024-10-25
Language of instruction:
English
Application code:
LU-E1004
Eligibility:
General requirements for university studies in Sweden
Application code:
LU-31743
Eligibility:
General requirements for university studies in Sweden
Introductory meeting: Wednesday, 11 September at 17.15 – 20.00 in LUX:C214
Teachers:
Heidrun Führer